Qualis
Qualis is an organization of 55 NVM brokers for the higher segment. Sorpasso was asked to make its campaigns more effective and to take the brand image to a premium level.
Silent sales campaign
Attracting traffic to the site via radio campaigns, Google display banners and an in-stream campaign on YouTube traffic. Inviting visitors to create an account based on the premise that they will never again miss out on a house that has been up for private sale.
Campaign International
Informing the target group via video and radio commercials that Qualis also puts houses up for sale internationally via the 20 largest residential real estate sites.
Goal:
More authority with the 55 brokers, increase appeal with potential new brokers, registrations silent sales on website.
Tools: New corporate identity, website, Qualis Magazine, radio commercials, newspaper advertisements, smart online marketing, regional campaigns, various videos.
