Chaser Yachts
In 2017, an ambitious family with wide-ranging yachting knowledge came up with the concept of marketing a new RIB. The result was Chaser Yachts, and the first Chaser 500R was introduced to the public at the Cannes Yachting Festival in September 2018.
Sorpasso was asked…
…to handle the brand/product introduction to the global media as a one-off project. In this framework we developed a corporate identity, logo, website, premium images and a video recorded on the Cote d’Azur. All materials were used to introduce the Chaser 500R to the yachting media. We also set up a temporary online campaign to generate and facilitate initial leads.
