Vanquish is a Dutch shipyard specialised in the construction of aluminium powerboats from 11 to 65 feet, all of which are hand-made and fully customisable to the client’s wishes. The brand image is defined by the extravagant design and unique sailing characteristics of its boats on the one hand and the branding of the brand via all available channels and tools on the other.
The goal was simple:
1. Global brand familiarity among key target groups.
2. High-quality (sales) leads
3. Attract potential dealers
Easy-to-measure website, AdWords campaigns, press releases, print ads, lifestyle magazine,
e-newsletters, e-mailings, video’s, photo material, AdWords display banners, YouTube pre-roll/in-stream,
Instagram, Facebook, LinkedIn.
The trick is to use a clever mix of offline and online techniques which strengthen each other in their (measurable) results.