We are specialised in the branding and marketing & communication for premium brands. Sorpasso has experience in, knowledge of and a true passion for this fascinating sector. Having had a close working relationship with the superyacht industry since 1995, we know the best ways and opportunities for developing of premium brands in all sorts of markets.
8 qualities
that premium brands have in common:
1. Premium pricing.
Customers expect to pay more for a premium product and feel that it’s worth the extra money.
2. Customer loyalty.
Premium brand customers show loyalty by telling stories about the brand and/or its products. They identify with the brand and become ambassadors.
3. Distinctiveness.
Customers know exactly why they are buying the product, what the distinctive added value proposition (promise) is and what these expectations mean for them.
4. Top quality at all times.
Premium brands often set the quality benchmark for their market, and this is reflected in every aspect of the business. They are determined to lead the pack and this is reflected right down to even the smallest details.
5. Honesty and authenticity.
Premium brands are true to themselves and consistently deliver what they promise. They also listen with empathy and know how to bind customers to themselves. They are transparent and open: people feel that they can trust them.
6. Luxurious presentation.
A premium brand evokes a pleasant feeling and speaks to the emotions. It always excels in terms of decoration, design, campaigns, events, house style, creativity and packaging.
7. General appeal.
Premium brands are hugely attractive to customers, who are willing to pay more for something good: for suppliers who deliver the best and for expert personnel with ambitions. They are always media darlings.
8. Greatest talents.
Well-trained staff with genuine ambition and talent will always be attracted to premium brands and companies. They are inquisitive, eager to learn and keen to develop themselves and bring out the very best they have to offer.