Storm Yachts
Developing a motoryacht brand with a clear promise before any yachts have actually been built and proven themselves in practice is complex branding work. We ultimately opted for ‘story branding’ with 3D animations, a website with a good story, advertising, and a cocktail party where the first hull was presented and the proposition explained. Now that yachts have been launched, videos, photo material, presentations, Google AdWords, display banners, press releases and exhibition participation are all deployed to generate leads.
