Repositioning MAR-IX as a premium brand in the international HVAC market. Our communications and campaigns are aimed at informing the target groups (yacht owners, yards and yacht designers) of the ways in which MAR-IX approaches energy savings in a highly innovative way (via the Hyper PT method), resulting in savings up to 80%. This story is told in a video while another video explains how Hyper TP works. Sorpasso is also involved in HR activities for MAR-IX.
Tools: various, including a website, video, social media, Google display banners, advertisements, e-newsletters